Which U.S. presidential candidate was the first to use television advertising as a major component of their campaign strategy?

Political campaigns have evolved dramatically in their advertising approaches over the decades. From traditional media to digital platforms, campaign strategists have continuously sought innovative ways to reach voters. This trivia question explores a significant historical turning point in presidential campaign advertising that fundamentally changed how candidates connect with the electorate.

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Dwight D. Eisenhower in 1952 with his 'Eisenhower Answers America' campaign
Franklin D. Roosevelt in 1944 with his 'Four More Years' television spots
Harry S. Truman in 1948 with his 'The Buck Stops Here' commercials
John F. Kennedy in 1960 with his campaign's first comprehensive TV strategy