Which sportswear brand collaboration was the first to exceed $1 billion in annual revenue from a single athlete's signature line?

In the competitive world of sports retail, strategic brand collaborations can create unprecedented market buzz and consumer demand. These partnerships often blend distinct brand identities to create limited-edition products that transcend traditional market segments. Test your knowledge about one of the most successful sports brand collaborations that revolutionized athlete sponsorships and changed how performance products are marketed.

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Nike and Michael Jordan (Air Jordan)
Adidas and Lionel Messi (Adidas Messi)
Under Armour and Stephen Curry (Curry Brand)
Puma and Usain Bolt (Puma Bolt)