Which literary merchandise franchise set the record for becoming the fastest entertainment property to generate $1 billion in global retail sales?

The intersection of literature and retail has created some of the most successful product launches in history. From merchandise empires built on beloved book series to innovative marketing strategies that turned novels into lifestyle brands, the business of books extends far beyond just selling pages. Test your knowledge about the commercial side of literary success and the product phenomena that emerged from the world of arts and literature.

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• Harry Potter (J.K. Rowling)
• The Hunger Games (Suzanne Collins)
• Twilight (Stephenie Meyer)
• The Lord of the Rings (J.R.R. Tolkien)

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