Which candy brand saw a 65% sales increase after its strategic product placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product placement in film and television has evolved into a sophisticated marketing strategy worth billions. From subtle brand integrations to prominent features that become cultural touchpoints, these product placements can significantly impact consumer behavior and brand recognition. This trivia tests your knowledge of one of the most successful product placement campaigns in film history that revolutionized how brands approach entertainment marketing.

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