Which gaming product launch pioneered the 'midnight release party' retail strategy that became standard practice across the industry?

The gaming industry has transformed retail marketing with innovative strategies that blend virtual and physical experiences. From midnight launches to elaborate store displays and digital promotions, game retailers have pioneered unique ways to engage customers. Test your knowledge about one of the most successful retail marketing campaigns that changed how games are promoted and sold!

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Halo 2 (2004)
World of Warcraft (2004)
Grand Theft Auto: San Andreas (2004)
Half-Life 2 (2004)