Which Broadway musical pioneered the concept of 'pop-up experience stores' that combined retail merchandise with interactive brand experiences, setting a new standard for theatrical product marketing?

In the performing arts industry, show merchandise has evolved into a significant revenue stream and branding opportunity. From playbills to branded apparel, the retail strategy behind performing arts merchandise combines artistic expression with savvy product marketing. Test your knowledge about how Broadway and other theatrical productions have innovated in the retail merchandise space to extend brand loyalty beyond the final curtain call.

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Hamilton
Wicked
The Lion King
Dear Evan Hansen