Which film is credited with revolutionizing movie merchandising by earning more revenue from product licensing than from box office receipts, fundamentally changing how studios approach film marketing?

Film merchandising is a multi-billion dollar industry that extends the moviegoing experience beyond the theater. From action figures to themed food products, studios have mastered the art of product marketing to increase revenue and build lasting brand connections. This trivia question explores one of the most successful film merchandising campaigns that revolutionized how Hollywood approaches product tie-ins and franchise marketing.

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Star Wars (1977)
E.T. the Extra-Terrestrial (1982)
Jurassic Park (1993)
Batman (1989)