Which pioneering approach did Patagonia use in 2019 that revolutionized environmental influencer marketing for outdoor brands?

In today's eco-conscious marketplace, influencer marketing has become a powerful tool for natural and sustainable product brands. Environmental advocates, wildlife conservationists, and outdoor enthusiasts have built substantial followings that brands can leverage to promote their earth-friendly products. Test your knowledge about the emerging trends in natural world product influencer marketing!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Their 'Worn Wear' campaign that used micro-influencers to promote product repair and reuse rather than new purchases
Their 'Summit Series' campaign featuring only professional athletes with over 1 million followers
Their 'Earth First' campaign that paid influencers based on verified carbon offsets generated by their content
Their 'Natural Selection' algorithm that matched products with influencers based on DNA sustainability matching