Which revolutionary product's brand storytelling approach fundamentally changed how inventions are marketed to consumers?

Throughout history, certain inventions and discoveries have changed our world, but how they were introduced to the public was equally revolutionary. Some of the most significant innovations succeeded because of groundbreaking brand storytelling that captured the public's imagination and created entirely new markets. This trivia question challenges you to identify which iconic brand storytelling strategy fundamentally changed how inventions are marketed to consumers.

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Edison's public demonstrations of the light bulb, which created 'invention theater' as a marketing concept
Bell's telephone introduction, which focused exclusively on technical specifications in scientific journals
Ford's Model T promotion, which primarily emphasized its luxury features rather than accessibility
The Wright brothers' first flight, which was marketed through exclusive licensing deals before public announcement