Which retail company hired linguists to create a proprietary naming language system that has influenced hundreds of their product names?

The intersection of language and brand identity creates some of the most memorable product names in retail history. Behind many iconic brand names are fascinating linguistic strategies—from neologisms to borrowed terms across languages. This poll tests your knowledge about how language has shaped retail branding and product identity in unexpected ways. Do you know which linguistic innovation revolutionized a particular brand's identity?

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IKEA - Their 'naming taxonomy' assigns specific linguistic categories to different product types (e.g., bathroom items use Finnish place names)
Zara - Their 'phonemic resonance matrix' ensures product names contain sound combinations proven to evoke quality perceptions across languages
Uniqlo - Their 'syllabic encoding system' creates names that maintain identical pronunciation across Japanese, English and Mandarin
H&M - Their 'linguistic association framework' generates names that subconsciously connect to luxury brands through subtle phonological patterns