Which innovative pricing model did Illumina use for their DNA sequencing technology that dramatically accelerated adoption in research labs worldwide?

The commercialization of scientific discoveries often involves complex pricing decisions that can make or break market adoption. From pharmaceutical breakthroughs to laboratory equipment, pricing strategies in the science industry balance innovation costs, market accessibility, and long-term research sustainability. This poll tests your knowledge about a notable pricing strategy that transformed a scientific product's market position.

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The '$1,000 genome' target pricing, creating a psychological price barrier that competitors had to match
Equipment-as-a-Service model, eliminating upfront costs for sequencers but charging premium per-sample fees
Academic-Commercial dual pricing, where educational institutions received 75% discounts on all equipment
Reagent subscription model, giving away sequencers for free but requiring exclusive purchase of proprietary chemicals