Which beauty brand broke records in 2019 with its James Charles palette collaboration that sold out globally in under 10 minutes and crashed several retail websites?

The world of influencer marketing has transformed how brands connect with audiences in pop culture. Behind the scenes, marketing teams create innovative campaigns that catapult products into the cultural zeitgeist through strategic partnerships with social media personalities. This poll tests your knowledge of one of the most successful influencer marketing campaigns that changed the game in recent years.

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Morphe
Fenty Beauty
Kylie Cosmetics
Jeffree Star Cosmetics