Which transportation company pioneered the 'Carbon Footprint Calculator' as a marketing strategy that allowed customers to see the environmental impact of their journey choices before booking?

The transportation industry has been undergoing a significant shift toward sustainability in recent years. Companies are not only developing greener technologies but also revolutionizing how they market these innovations to increasingly eco-conscious consumers. This poll tests your knowledge about a groundbreaking sustainable marketing strategy that changed how transportation companies communicate their environmental commitments.

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Tesla with its 'Energy Impact Visualization' tool in 2017
Lyft with its 'Green Mode' emissions calculator in 2018
Lufthansa with its 'Compensaid' platform in 2019
Amtrak with its 'Climate Conscious Travel' dashboard in 2016