Which innovative linguistic technique did Merriam-Webster use in their 2018 'Words Matter' campaign that led to a 57% increase in digital subscriptions?

In the world of language and linguistics, effective brand slogans can make or break a product's identity. Companies invest significant resources in linguistic research to create memorable phrases that resonate across cultures and languages. This poll tests your knowledge about a revolutionary linguistic approach that transformed a global dictionary brand's market position through clever wordplay and semantic innovation.

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Semantic satiation - repeating words until they temporarily lose meaning, creating a memorable cognitive effect
Linguistic reframing - positioning dictionary use as intellectual empowerment rather than mere reference checking
Phonaesthetic marketing - using words with pleasing sound patterns to create positive brand associations
Etymological storytelling - tracing word origins to create emotional connections with potential customers