Which innovative advertising technique did Celestron use in 2018 that revolutionized telescope marketing by allowing potential customers to 'test' night sky views before purchasing?

The astronomy industry has evolved significantly in how its products are marketed and sold to both amateur stargazers and professional astronomers. From telescope manufacturers to planetarium software developers, companies have employed various advertising techniques to capture the imagination of those fascinated by the cosmos. Test your knowledge about how astronomy products have been marketed throughout the years!

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Augmented reality app showing simulated telescope views of celestial objects from specific telescope models
Virtual reality planetarium experiences in retail stores with celebrity astronaut endorsements
Drone-captured time-lapse photography comparing different telescope capabilities
QR-linked night sky visualization billboards that changed based on real-time celestial events