Which celebrity's partnership with Adidas, launched in 2015, broke retail records by selling out within minutes and pioneered a new pricing model that increased perceived value through artificial scarcity?

Many celebrities have leveraged their fame to launch successful retail ventures and partnerships. These star-powered businesses often transform industries and create new consumer trends. Test your knowledge about famous people who have made significant impacts in the retail world through their strategic partnerships, innovative pricing, or unique retail experiences.

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Kanye West with Yeezy
Rihanna with Fenty
Jay-Z with Rocawear
Beyoncé with Ivy Park