Which sports brand pioneered the strategy of signing individual athletes to exclusive endorsement deals, creating the modern athlete sponsorship model we know today?

The intersection of sports and advertising has created some of the most memorable marketing campaigns in history. These campaigns didn't just sell products—they changed how brands connect with athletes and fans alike. Test your knowledge about groundbreaking advertising techniques that transformed the sports marketing landscape and created lasting cultural impacts.

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Nike with their 1984 deal with Michael Jordan that created the Air Jordan line
Adidas with their 1971 partnership with tennis player Stan Smith
Puma with their 1968 contract with Olympic sprinter Tommie Smith
Reebok with their 1982 endorsement deal with tennis stars John McEnroe and Björn Borg