Which fast food chain partnered with Frito-Lay to create the Doritos Locos Taco, generating over $1 billion in sales within the first year of its launch?

In 2012, a major fast food chain launched one of the most successful product collaborations in food industry history. This innovative co-branded menu item merged two popular brands into a single product that generated over $1 billion in sales within its first year. This represents one of the most successful examples of strategic brand partnership and flavor innovation in the fast food industry. Test your knowledge about this iconic food marketing collaboration that changed the quick-service restaurant landscape.

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Taco Bell
McDonald's
Burger King
Chipotle