Which renowned architecture firm underwent a major rebranding in 2015, replacing their 38-year-old logo with a controversial new wordmark that sparked debate throughout the design community?

Architecture firms increasingly understand the importance of brand identity in today's competitive market. Many leading firms have evolved their visual identities over time to reflect changing design philosophies and market positions. This trivia question focuses on a significant rebranding effort that made waves in the architecture industry. Test your knowledge about the business side of architectural practice!

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• Pentagram
• Foster + Partners
• The American Institute of Architects (AIA)
• Zaha Hadid Architects

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