Which transportation company was the first to successfully implement a direct-to-consumer sales model that bypassed traditional dealerships, creating a retail innovation that many states initially banned?

The transportation retail sector is rapidly evolving with innovative sales and distribution models. From direct-to-consumer vehicle sales to subscription services and digital marketplaces, companies are revolutionizing how transportation products reach consumers. This trivia question focuses on a groundbreaking retail innovation that disrupted traditional automotive sales channels.

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Tesla
Rivian
Carvana
Lucid Motors