Which major outdoor retailer first implemented a 'living laboratory' store concept featuring real indoor ecosystems, including functioning watersheds and native plant species as part of their retail layout?

In the competitive retail landscape, some innovative brands have turned to the natural world for inspiration. Biophilic store designs, nature-themed layouts, and sustainability-focused retail concepts have emerged as powerful ways to create immersive shopping experiences. This trivia question tests your knowledge about a pioneering retail innovation that blends commerce with environmental education.

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REI (Recreational Equipment Inc.)
Patagonia
Bass Pro Shops
The North Face