Which retail innovation did HMV and other music retailers introduce around 2010-2012 that allowed customers to instantly purchase digital versions of music they were browsing in-store?

The music retail landscape has transformed dramatically with technological innovations. From vinyl records to streaming services, music consumption has evolved alongside retail strategies. One particular innovation changed how brick-and-mortar music stores competed with online retailers in the early 2010s. This poll tests your knowledge of a game-changing retail innovation that helped physical music stores remain relevant in the digital age.

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PureHMV reward system that gave loyalty points for physical and digital purchases
In-store kiosks with QR code scanning that delivered digital albums directly to customers' devices
RFID-enabled physical albums that unlocked streaming versions when scanned with a smartphone
Augmented reality displays that allowed customers to preview albums by pointing their phones at album covers