Which retail innovation partnership dramatically changed Broadway ticket purchasing in 2001 by introducing same-day discount tickets available through a digital lottery system?

The performing arts industry has been transformed by retail innovations that have changed how audiences discover, purchase, and experience theatrical productions. From digital ticketing to immersive retail spaces at venues, the business side of performing arts continues to evolve. Test your knowledge about a groundbreaking retail partnership that revolutionized Broadway ticketing and accessibility!

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