Which celebrity's retail brand launch was described as 'breaking the internet' when it sold out $1 million worth of product in just 2 minutes, revolutionizing the celebrity cosmetics industry?

In the world of retail, celebrities have become powerful brand ambassadors and entrepreneurs, fundamentally changing how companies establish their identity in the marketplace. Some stars have gone beyond endorsements to create billion-dollar retail empires through strategic brand positioning and demographic targeting. This poll tests your knowledge of a pivotal moment in celebrity retail brand identity that transformed an entire industry segment.

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Kylie Jenner's Kylie Cosmetics (2015)
Rihanna's Fenty Beauty (2017)
Lady Gaga's Haus Laboratories (2019)
Selena Gomez's Rare Beauty (2020)