Which advertising slogan fundamentally transformed the dictionary publisher Merriam-Webster's brand identity in the 1980s, leading to unprecedented sales by challenging people's relationship with language?

Advertising slogans are powerful linguistic tools that can shape cultural narratives and consumer behavior. The most successful slogans leverage linguistic principles like phonetic appeal, semantic density, and cultural resonance to create memorable phrases that stand the test of time. This poll tests your knowledge of how language has been strategically deployed in one of the most famous language-based advertising campaigns in history, which fundamentally changed how consumers interacted with a product.

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• "Dictionary: The Original Search Engine"
• "Words Matter. Choose Wisely."
• "You're Not Wrong Until You Look It Up"
• "Webster's. Don't Leave It When You Leave School."

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