Which groundbreaking digital marketing strategy did the Royal Shakespeare Company implement in 2018 that increased their under-30 audience attendance by 34%?

How well do you understand the innovative digital marketing strategies that have revolutionized audience development in the performing arts sector? The digital transformation has created new opportunities for theaters, dance companies, orchestras, and other performing arts organizations to connect with audiences. Test your knowledge of how successful performing arts organizations have leveraged digital platforms and marketing techniques to fill seats and create memorable patron experiences.

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Live streaming performances with interactive audience participation elements via a custom mobile app
AR-enhanced playbills that brought character biographies to life when scanned with smartphones
Subscription model that allowed patrons to pay monthly for unlimited access to performances
AI-powered recommendation system that suggested productions based on users' social media interests