Which celebrity famously repositioned their personal brand from a reality TV star to a successful business mogul and legal advocate, creating a new narrative around criminal justice reform?

Celebrity personal brands are strategic masterpieces of positioning that create distinctive identities in the public eye. From humanitarian work to lifestyle empires, celebrities carefully craft their public personas to occupy specific positions in consumers' minds. This trivia question explores how a major celebrity strategically repositioned their personal brand to create a new market niche that transformed their career trajectory.

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Kim Kardashian
Paris Hilton
Kylie Jenner
Nicole Richie