Which sporting goods retailer first introduced 'Connected Fitting Rooms' that allow customers to request different sizes/colors without leaving the room and provide product recommendations based on previous purchases?

Major sporting goods retailers have been racing to implement cutting-edge technology to enhance customer experiences both online and in-store. From virtual try-ons to performance tracking integrations, the sports retail industry has embraced digital transformation to stay competitive in an increasingly e-commerce dominated market. Test your knowledge about a groundbreaking omnichannel retail innovation that changed how athletes shop for gear.

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Nike with their Nike Pro Rooms
Under Armour with their UA Connected Fitting Experience
Lululemon with their Mirror-integrated fitting rooms
adidas with their NEO Label interactive fitting rooms