Which wildlife conservation organization pioneered the 'adoption' product model in the 1970s, allowing customers to symbolically adopt endangered animals with proceeds funding conservation?

The conservation-focused retail industry has grown significantly in recent years, with many brands creating products that directly benefit wildlife protection efforts. From plush toys that fund habitat restoration to innovative tracking technologies used by researchers, the connection between retail products and wildlife conservation is stronger than ever. Test your knowledge about these impactful wildlife product initiatives!

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World Wildlife Fund (WWF)
National Wildlife Federation
The Nature Conservancy
Wildlife Conservation Society