Which 1999 horror film pioneered viral marketing by creating a fake documentary style campaign that made audiences believe the events in the movie might be real?

Test your knowledge about one of the most innovative marketing strategies in film history! Before social media and viral campaigns became commonplace, some movies pioneered groundbreaking approaches that forever changed how films are promoted. This question focuses on a legendary marketing campaign that blurred the lines between fiction and reality, creating unprecedented buzz and becoming a case study in film promotion.

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The Blair Witch Project
The Sixth Sense
The Ring
Scream