Which athletic footwear brand first introduced a loyalty program that allowed members to scan products in-store for exclusive digital content and personalized training programs?

The sports retail industry has evolved dramatically in how brands maintain customer loyalty. Major athletic footwear companies have pioneered innovative approaches to keep consumers engaged and coming back. This trivia question explores a groundbreaking loyalty program feature that changed the industry's approach to customer retention. Test your knowledge about how one major brand revolutionized the connection between digital technology and in-store experiences in their loyalty program.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike (with Nike+ membership)
Adidas (with Creators Club)
Under Armour (with UA MapMyRun integration)
PUMA (with PUMATRACK system)