Which video game franchise holds the Guinness World Record for 'Most Expensive Game Marketing Campaign' with its 2013 launch that cost approximately $265 million?

The gaming industry has revolutionized marketing with innovative campaigns that blur the line between virtual and real worlds. One campaign in particular broke records and changed how we think about product launches in gaming. Test your knowledge about this groundbreaking marketing strategy that helped launch one of the most successful game franchises in history.

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Grand Theft Auto V
Call of Duty: Ghosts
The Elder Scrolls V: Skyrim
Destiny