Which celebrity's 2018 partnership with Diageo resulted in a record-breaking tequila brand acquisition valued at up to $1 billion, pioneering a new equity-based celebrity marketing model?

In the world of famous personalities and brand partnerships, strategic collaborations have transformed both product visibility and celebrity careers. These partnerships represent a sophisticated form of influencer marketing that goes beyond simple endorsements to create authentic connections with consumers. Test your knowledge of a groundbreaking celebrity-brand partnership that rewrote the rules of celebrity marketing deals.

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