Which sports brand pioneered the concept of 'trial zones' where customers could test athletic footwear on actual sports surfaces (basketball courts, running tracks, etc.) within retail stores?

Test your knowledge about innovative store layouts in the sports retail industry! The way sports merchandise is displayed and organized has evolved significantly over the years, with brands experimenting with interactive zones, technology integration, and experience-based layouts. This question focuses on a revolutionary store concept that changed how customers interact with sports products before purchase.

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Nike, with their Nike Town concept in the mid-1990s
Adidas, through their Performance Centers launched in 2002
Under Armour, with their Brand House experience stores in 2013
Puma, via their Forever Faster retail concept introduced in 2010