Which pioneering e-commerce company first implemented collaborative filtering recommendation algorithms at scale in 1998, forever changing how we discover products online?

Personalized recommendation systems have revolutionized how we shop online, suggesting products based on our browsing history, purchases, and similar users' behaviors. These sophisticated algorithms can predict with remarkable accuracy what products might interest us, transforming the retail landscape and creating the 'discovery economy.' Test your knowledge about the origins of this game-changing retail technology!

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