Which 1999 horror film pioneered viral marketing with a fake documentary, missing persons posters, and a website that presented the fictional events as true, achieving massive box office success on a tiny budget?

Test your knowledge of innovative film marketing campaigns that transformed the industry! Throughout cinema history, certain marketing strategies have become legendary for their creativity and effectiveness, changing how movies are promoted forever. This question focuses on a groundbreaking campaign that redefined viral marketing and audience engagement in the pre-social media era.

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The Blair Witch Project
The Sixth Sense
The Ring
Scream