Which groundbreaking advertising campaign did Patagonia launch in 2011 that explicitly discouraged excessive consumption of their own products?

Patagonia has become one of the most respected outdoor apparel brands globally, not just for their products but for their environmental advocacy. This trivia question explores a pivotal moment in their brand history that redefined corporate environmental responsibility in the retail industry. Test your knowledge of how this famous outdoor brand transformed product design and corporate messaging to advance conservation.

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"Don't Buy This Jacket" - an anti-Black Friday campaign highlighting the environmental costs of consumerism
"One Tree Per Purchase" - promising to plant a tree for every item sold
"The Last Jacket You'll Ever Need" - promoting lifetime warranties to reduce waste
"Return to Wild" - offering customers store credit for returning worn items for recycling