Which film holds the record for the most expensive single product placement deal in cinema history, valued at approximately $110 million?

Product placement in films and television has evolved from subtle background elements to major plot points worth millions. This strategic form of retail branding transforms everyday consumer products into iconic symbols through their association with beloved characters and stories. Test your knowledge on this powerful intersection of retail branding and entertainment that influences consumer behavior across global markets.

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Skyfall (2012) - Heineken
Spectre (2015) - Aston Martin
Man of Steel (2013) - Sears, IHOP and others
Transformers: Age of Extinction (2014) - Chinese brands collection