Which Broadway musical revolutionized performing arts marketing with its #Ham4Ham lottery, social media strategy, and created unprecedented pre-opening demand?

In the competitive world of Broadway productions, marketing strategies can make or break a show's success. One particular musical revolutionized theatrical marketing in 2015-2016 with groundbreaking digital engagement, innovative ticket lotteries, and a social media presence that created unprecedented buzz before opening night. This production's marketing approach has since become a case study in performing arts promotion. Can you identify which Broadway phenomenon changed the game of theatrical marketing?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton
Dear Evan Hansen
The Book of Mormon
Wicked