Which e-commerce innovation specifically developed for performing arts venues led to a 40% increase in last-minute ticket sales between 2015-2019?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how tickets, merchandise, and experiences are sold online. This trivia question explores the technological innovation that revolutionized how performing arts organizations connect with their audiences through e-commerce platforms. Test your knowledge of the business side of theater, dance, music, and other live performance venues!

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Dynamic pricing algorithms that adjust ticket costs based on real-time demand
Virtual reality previews allowing customers to experience seat views before purchase
Blockchain-based ticket authentication to prevent scalping and fraud
Subscription-based mobile apps offering unlimited standby access to unsold seats