Which pharmaceutical company pioneered the 'tiered pricing' model for HIV medications in the early 2000s, dramatically improving access in low-income countries while maintaining profitability?

Pharmaceutical and medical device pricing strategies have evolved significantly over the past decade, with some companies adopting innovative approaches to balance profitability with patient access. This poll explores a groundbreaking pricing strategy that changed how certain life-saving medications are made available to patients in developing markets. Test your knowledge about this significant pricing innovation in the medical industry!

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GlaxoSmithKline (GSK)
Pfizer
Johnson & Johnson
Novartis