Which major retail giant changed its logo color from blue to a warmer shade in the 2000s after research showed it would create a more welcoming shopping environment and increase purchase intent?

Colors significantly influence consumer behavior, triggering emotional responses that can make the difference between a purchase and an abandoned cart. Major retailers invest substantial resources into color psychology research, developing strategic approaches to product packaging, store design, and branding. This trivia challenges your knowledge about how color psychology has transformed modern retail experiences and consumer decision-making processes.

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Walmart (from navy blue to a warmer blue-yellow sunburst)
Target (from red to orange-red)
Best Buy (from dark blue to lighter blue)
Home Depot (from orange to terra cotta)