Which film franchise holds the record for the highest-value brand partnership deal in cinema history, with over $100 million in promotional value from a single partner?

The film industry has mastered the art of product placement and brand partnerships to create additional revenue streams and marketing opportunities. Major studios often forge strategic alliances with consumer brands to promote both the film and the product. These collaborations range from featured products within movies to elaborate co-branded marketing campaigns. Test your knowledge about some of the most innovative and successful brand partnerships in recent Hollywood history!

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James Bond (with Heineken)
Marvel's Avengers (with Audi)
Star Wars (with Samsung)
Fast & Furious (with Universal's partnership with Dodge)