Which packaging innovation was first widely adopted by a U.S. presidential campaign to significantly increase merchandise sales and visibility?

Campaign merchandise has evolved from simple buttons and bumper stickers to sophisticated brand extensions that communicate political identity. The packaging design of political products often employs psychology, color theory, and messaging tactics to influence voter perception and build loyalty. How well do you understand the strategic packaging decisions that shape political campaigns and their merchandise? Test your knowledge about this intersection of political marketing and packaging innovation.

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Biodegradable packaging for campaign buttons and stickers (introduced in Al Gore's 2000 campaign)
QR codes on merchandise packaging linking to donation pages (pioneered by Obama's 2008 campaign)
Personalized packaging with voter's name and district (developed for Reagan's 1984 campaign)
Augmented reality packaging that displayed campaign speeches when scanned (launched by McCain's 2008 campaign)