Which candy brand experienced a 65% sales increase after its famous product placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), pioneering modern product integration in films?

Product placement in films and TV shows has evolved into a sophisticated marketing strategy worth billions annually. When executed well, it seamlessly integrates brands into storytelling, creating memorable associations for viewers. This trivia tests your knowledge about a groundbreaking moment in product marketing history that forever changed how brands appear in entertainment media.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses