Which pharmaceutical company used the famous tagline "Take the Step that Counts" to revolutionize the marketing of its blood pressure medication?

Marketing in the pharmaceutical and medical device industries can be just as sophisticated as consumer products marketing. Over the decades, some medical brands have created taglines so effective they've become part of our cultural lexicon, helping build billion-dollar businesses. This poll tests your knowledge of one of the most successful medical product taglines in history - one that transformed how patients and physicians thought about a common condition.

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Merck (for Vasotec)
Pfizer (for Norvasc)
Bristol Myers Squibb (for Plavix)
Novartis (for Diovan)