Which linguistic technique describes the brand name 'Netflix,' where two concepts ('internet' and 'films') are blended to create a new word?

In the competitive retail landscape, linguistic choices in branding can make or break a product's market perception. Language experts carefully craft brand names, slogans, and messaging to evoke specific emotional responses and cultural associations. This poll tests your knowledge of how language influences retail branding strategies and how certain linguistic techniques have shaped some of the world's most recognizable retail brands.

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Portmanteau (blending two existing words to create a new one)
Eponym (naming after a person or place)
Neologism (completely invented word with no existing word roots)
Backformation (creating a new word by removing affixes from existing words)