Which athlete endorsement deal is credited with saving Nike as a company in the 1980s and revolutionizing the sports marketing industry?

Major sports brands invest millions in athlete endorsements, but the financial reality behind these deals is fascinating. The right endorsement can dramatically impact a brand's market position, but which deals have been most transformative? This poll explores one of the most significant athlete endorsement relationships in sports retail history and how it changed both the athlete's career and the brand's trajectory.

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Michael Jordan's Air Jordan deal (1984)
Bo Jackson's 'Bo Knows' campaign (1989)
Andre Agassi's 'Image is Everything' partnership (1988)
John McEnroe's signature tennis shoe deal (1982)