Which artist's surprise album release strategy in 2013 revolutionized music marketing by completely bypassing traditional promotion cycles?

Test your knowledge about groundbreaking music industry marketing campaigns that changed how artists connect with fans. The music business has evolved dramatically in recent years, with innovative marketing approaches redefining success. This poll explores a famous campaign that broke traditional promotion rules and set new standards for artist-fan engagement in the digital era.

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Beyoncé with her self-titled visual album that appeared overnight on iTunes with no prior announcement
Taylor Swift with '1989' which was promoted through a series of secret listening sessions with fans
Radiohead with 'In Rainbows' which used a pay-what-you-want digital release model
Drake with 'If You're Reading This It's Too Late' which was released exclusively on streaming platforms