Which company is credited with creating the first modern product sampling campaign in the 1850s by giving away free samples of its products to homes across America?

Product sampling has long been a powerful marketing strategy that allows consumers to try before they buy. This technique has evolved significantly over time, from simple in-store tastings to elaborate digital sampling campaigns. But do you know which company pioneered the concept of modern product sampling as we know it today? Test your knowledge about this influential marketing innovation that revolutionized how brands connect with consumers.

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